Privacy Policy

Unparenting s.r.o., Business ID No.: 05275814, registered office Salvátorská 931/8, Staré Město, 110 00 Prague 1, entered into the Commercial Register under File No. C 260968 at the Municipal Court in Prague (“we” or “us”), as the data controller, informs you as users of our website and, customers and suppliers of the personal data collection described below and the privacy protection rules.

You can use our services in a number of ways: you can use our products, browse our website, or contact us to purchase our products or ask for assistance. Sometimes you may also send us messages assessing our services, providing us with valuable feedback on our work. When you use our services or share information with us, such as by contacting our customer support, we use your data to improve the quality of our services, provide you with appropriate answers to your questions, and offer you more relevant advertisements for our products, articles, or posts.

When you use our services, we want you to understand how your information is processed and to know what rights you hold.

In this Privacy Policy (the “Rules”) we explain:

  • what information we collect and how;
  • how we use the information we collect and on what legal grounds;
  • how long we process the information we collect;
  • who has access to the information we collect; and
  • what rights you hold in relation to the information collected and how to exercise them.

If you do not understand certain terms like personal data, IP address or cookies, you can review the key terms in the Glossary.

If you need more explanation on any part of the text, or if you need to consult on or discuss the continued processing of your personal data, you can contact us at [email protected] at any time.

What information we collect and how

We collect the following information:

  • The information you share with us. This means the personal data you share with us when you contact us, ask for support, or express interest in our services. You usually provide this data to us by completing and sending a particular form on our website, such as an order form for the course or gift voucher, subscribing to the newsletter, giving a testimonial, filling out a questionnaire, commenting on our blog, filling out a customer satisfaction survey, or including it in a contract, order form, or support request. This data typically includes first and last name, signature, email address, telephone number, organization name, address, data used to pay for the course, and other data. If you have asked us for support, we have the information about your particular requests.
  • The information we acquire when you use our services. We gather information about how you use our services, ranging from visits to our website to the use of our products. Sometimes we use third-party services to acquire this information. The information gathered is:
    • Information about your activity on our website. Visiting our website logs your activity while on our website. We use cookies to analyze website traffic. When you visit our website, we collect information about your behavior on the website, such as the number of pages you visit, the length of the visit, which pages were visited, repeated visits from online identifiers including cookie identifiers, IP addresses, client identifiers, device type, operating system, browser type, screen resolution, geographical data, preferred language, mouse events (clicks, movements, locations), keystrokes, linking URL and domain, and time and date of accessing the website.
    • Information about your activity in our courses and marketing campaigns. We log some of your activity in our courses and marketing campaigns so we know whether we are doing our work well and which parts of our website you visit more and which less, so we can accurately assess how you used the course or if you request a refund. The information logged in the courses primarily concerns when you entered the course interface, how many times (if at all) you visited a particular part of our courses, how much time you spent on that part of the course, and other information. We use information like IP address, device identifier, relevant source code, operating system, and browser type to diagnose errors on our website. We also track your behavior during marketing campaigns that you signed up for or that we send you if you have ordered our services and we think you might be interested in the contents of the campaigns. We process this information both to determine which content you are most interested in and to know whether we should send you more offers or information if we see you may not be interested in them any longer. In that case we especially track opening emails, clicking through a particular link, and the browser used for clicking through.

Our services are not intended for children under 16. We do not process personal data on children under 16. If you are under 16, please do not use our website without the supervision and consent of your legal guardian.

How we use the information we collect and on what legal grounds

We use the information collected to provide, maintain and improve our services, and to continue developing or changing our services to suit your preferences. We also use the information collected to show you advertisements on our partners’ websites for our services and articles we think you will be interested in. Besides advertisements, we also determine where you learned about our services so we know which marketing method for our services you prefer.

We also use the information collected, including your personal data, to protect ourselves and other users of our services.

When you contact our customer support, we can retain a record of the communication between us so we can help you resolve your problems. We may use your email address to send information about our services, such as informing you about upcoming changes or improvements. We also use your contact information to inform you of upcoming services you signed up for by inviting you to use them so you do not miss anything.

We also use your personal data to give us valuable feedback about our services. We use this feedback for our own purposes as well as for potential customers who might find your reference helpful in deciding whether to use our services themselves.

We use the information gathered from cookies to improve the user interface and overall quality of our services. We use several third-party services to do so, such as Google Analytics. If we know the browser you use to access our website, or whether you are using Microsoft Windows or Mac OS, we can better identify and understand when certain functions are not working for particular technologies.

We use your IP address to identify the city from which you are visiting our website in order to better understand the behavior of visitors to our website.

The legal grounds that justify our processing of your personal data are, in particular, the need to duly perform the agreement, your request, our legal obligations, or to protect our legitimate interest. Before using the information for a purpose not listed in this Privacy Policy, we will always inform you and ask for your consent.

You can reject the processing of your personal data for the purposes of sending commercial communications at any time, which will not have any impact on our other relationships. You just need to send us an email with the relevant request to [email protected], fill out a template request to exercise the data subject’s rights, or click unsubscribe from receiving commercial communications, which you can do on every email with a commercial communication we send you.

We use your personal data for profiling, but only profiling to your benefit. We use analytical tools to assess your level of interest in our commercial communications, and if we assess that you are not interested in those communications, we will stop sending them so we do not bother you unduly.

How long we process the information we collect

Your personal data is always used only for the period absolutely necessary to fulfil the purpose for which it was gathered – for instance for the duration of the commercial partnership, until you reject our marketing communications, or as long as we are handling your requests for support.

Who has access to the information we collect

We take care to protect personal data and we never sell databases of personal data. We pass the personal data on to third parties only for the above-stated purposes and only in the scope absolutely necessary.

Your personal data will be processed for us in order to improve the quality of our services and secure certain activities by the data processors who provide us with the services required to secure our activities. We sometimes also disclose your personal data to other recipients, such as law firms.

We only process your personal data inside the European Union or European Economic Area. However, some of the partners to whom we disclose your personal data may be located in non-EU member states. We always take care to ensure that your data is handed over to our partners in those countries in accordance with data protection legislation, which is why we only work with partners from countries that ensure a similar level of protection pursuant to the European Commission decisions, partners with whom we have entered into contracts with special clauses ensuring a sufficient level of personal data protection according to the European Commission, or partners who offer other suitable guarantees for data disclosure.

If you wish to determine where your particular personal data is located, you can contact us at any time via the form for exercising the rights of the data subject or by email at [email protected], and we will resolve your question together.

If we disclose your personal data to third parties, we always do so on the basis of a suitable contract with said third parties so we can monitor how they handle your personal data.

What rights you hold in relation to the information collected and how to exercise them

You have the following rights in relation to the personal data that we process on you:

  1. right to access your personal data;
  2. right to correction;
  3. right to erasure (right to be forgotten);
  4. right to restricted processing;
  5. right to data transferability;
  6. right to raise an objection to the processing;
  7. right to file a complaint about personal data processing.

Your rights are explained below so you can get a better idea of what they entail. You can exercise all your rights by writing to us at [email protected], although we will address any request that comes to us by whatever means. You can file a complaint with the supervisory authority, which in this case is the Personal Data Protection Office (

  1. The right to access means you can ask us at any time to confirm whether personal data concerning you is being processed or not. If it is, then you have the right to access that data as well as information on the purpose for processing, to whom the data has been disclosed and in what scope, how long we will process the data, and whether you have the right to correction, erasure or restriction of processing or to raise an objection, as well as where we acquired the personal data from and whether your personal data is used to make automated decisions including profiling.
  2. The right to correction means that you can ask us at any time to correct or add to your personal data if it is incorrect or incomplete.
  3. The right to erasure means that we must erase your personal data if (i) it is no longer necessary for the purposes for which it was collected or otherwise processed, (ii) the processing is unlawful, (iii) you make an objection to the processing and there are no legitimate interests for the processing that outweigh the objection, or (iv) we are required to do so by law.
  4. The right to restricted processing means that until we resolve any dispute regarding the processing of your personal data, we must restrict the processing of your personal data.
  5. The right to data transferability means that you have the right to acquire the personal data concerning you that is processed in an automated form and on the basis of consent or a contract, in a format that is structured, commonly used, and machine-readable, as well as the right to have this personal data disclosed directly to another data controller.
  6. The right to raise an objection means you can object to the processing of your personal data for the purposes of our legitimate interests, especially for the purposes of direct marketing. If you raise an objection to processing for the purposes of direct marketing, your personal data will no longer be processed for that purpose.

This Privacy Policy takes effect as of May 1, 2023.

Glossary of key terms


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IP address

A number identifying your device in networks that use internet protocol.

Personal Data

Any and all information about you that we process and that can be used to identify you directly or indirectly.


A computer, server, or mobile device, including tablets.